Night of ScienceFrom Data to Knowledge

Never before have so much data and information been available as they are today. The ability to understand this data, extract value from it, and communicate it effectively will be of crucial importance in the coming years.
In this session, Professor Kay Schröder introduces the fundamental aspects of information visualization and demonstrates how we can use these principles to make data clear and comprehensible. He addresses the influence of cognitive perception on interpretation and explores how we can leverage these insights to keep pace with increasingly complex content.
This presentation examines the intersection between human perception and data representation, offering practical approaches to transform overwhelming information into meaningful insights. By understanding the psychological foundations of how we process visual information, participants will gain valuable tools for creating more effective and intuitive data visualizations in their professional work.