Investigate meaningful interactions between humans and data

The improvement of the human ability to manage data, extract information and gain knowledge from it is of vital importance for a society in the course of digitization. Visualisation is an effective way to enhance the human capabilities to extract and interpret information as also to support human decision making.

Human Data Interaction

Due to digitisation, the correct interpretation and communication of data is taking a key role in more and more areas. Data visualisation offers new opportunities to improve the accessibility of data and algorithms – in the exploration as well as presentation scenarios. In addition, new techniques and contexts such as virtual reality and augmented reality or multimodal interactions like audio and physical interactions enables us to interact with data in novel ways. Within this field of research we investigate how the interaction between people and data can be enhanced by new methods and contexts.

Recent Publications


Using Speech Contribution Visualization to Improve Team Performance of Divergent Thinking Tasks
Steffi Kohl, Andre Calero-Valdez, Kay Schroeder
ACM C&C ’23: Creativity and Cognition
Enhancing Evaluation of Room Scale VR Studies to POI visualizations in Minimaps
Betty Ajdadilish, Steffi Kohl, Kay Schröder
Eurographics Conference on Visualization (EuroVis) 2022
Zooming in on the Effect of Sociometric Signals on Different Stages of the Design Process
Steffi Kohl, Kay Schroeder, Mark Graus, Emir Efendic, Jos Lemmink
In Creativity and Cognition (C&C ’22). ACM – Association for Computing Machinery, New York, NY, USA, 118–124.
NetImmerse – Enhancing Interaction within Network Data Exploration in VR
Kay Schröder, Steffi Kohl, Betty Ajdadilish
International Conference on Human-Computer Interaction. Lecture Notes in Computer Science, vol 13320. Springer, Cham.
ViCon – Towards understanding visual support systems in collaborative video conferencing.
Kay Schröder, Steffi Kohl
International Conference on Human-Computer Interaction. Lecture Notes in Computer Science, vol 13320. Springer, Cham.
Enterprise Architecture Concept for Digital Manufacturing.
Capo, D., Levina, A., Dubgorn, A., & Schröder, K.
IOP Conference Series: Materials Science and Engineering, Volume 1001, International Scientific and Practical Conference Environmental Risks and Safety in Mechanical Engineering(ERSME-2020) 20-22 October 2020
Evaluation of a Financial Portfolio Visualization using Computer Displays and Mixed Reality Devices with Domain Experts
K. Schroeder, B. Ajdadilish, A.P.Henkel, A.Calero Valdez
in Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, CHI ’20, pages 8, ACM, New York, NY, USA, April 202
The Evolution of Enterprise Architecture in Scopes of Digital Transformation
A.L. Levina, A.D. Borremans, A.A. Lepekhin, K.Schroeder
in Proceedings of the DTMIS (2020)
Virtual Reality – Limitless Possibilities for Service Design
Benjamin Lucas, Kay Schroeder
in American Marketing Association – SERVSIG

Storytelling – Data in context

Though there are various instruments with which we can explore data, techniques to annotate data, to summarize it narratively or to employ storytelling are still relatively underdeveloped. Based on the exponential growth of global data, the ever-increasing availability and the resulting need thereof to use this data, it’s important to research, describe and publish methods that simplify the correct usage of data (understanding, background, assumptions, applicability, implications). There is a need to develop methods to summarize ‘narratives’. A core element thereof are methods to contextualise data.

Recent Publications


Show me my future: Data-Driven Storytelling and Pension Communication
Kay Schröder, Inka Eberhard, Wiebke Eberhard, Alexander Henkel
Netspar Design Paper 224 (2023)
Designing Immersive Sustainable Food Experiences in Augmented Reality: A Consumer Participatory Co-Creation Approach
Dai-In Danny Han, Sílvia Gabriela Abreu e Silva, Kay Schröder, Frans Melissen, Mata Haggis-Burridge
Foods (2022)
The Pension Story – Data-driven Storytelling with Pension Data.
Kay Schröder, Poornima Belavadi, Martina Ziefle, Andre Calero- Valdez
International Conference on Human-Computer Interaction. Lecture Notes in Computer Science, vol 13320. Springer, Cham. (2022)
Rethinking Pension Communication – the Role of Methaphors in Information Visualization.
Kay Schröder, Steffi Kohl, Frederique de Jong, Marco Putzu, Martina Ziefle, Andre Calero-Valdez
in Information Visualization. International Conference on Human-Computer Interaction. Lecture Notes in Computer Science, vol 13320. Springer, Cham. (2022)
Bridging the gap between Data and Humans
Kay Schroeder
Inaugurational speech
Zuyd University of Applied Sciences

Data and Society

The amount of available data is ever-increasing. The politics of ‘open data’ promises more transparency and more democracy, especially concerning government and public services data. Currently, working with and understanding this data carries (too) high demands for large parts of the population. As a result of this, the opposite becomes true. Individuals or companies use and/or interpret the data for their own interests. ‘Open data’ can only achieve the intended goal when all individuals are provided with tools that help them to understand data that is interesting/relevant to them. The development of such tools for various audiences in cooperation with the partner institutions is an objective of the knowledge domain.

Nowadays, data can be collected and used in new contexts. It is tempting to assume that existing problems can be solved with this data. This may be partially true, however, “If you only have a hammer (data), everything appears to be a nail (the problem)”. And so, a frequent occurrence is that only certain aspects (those which are covered by data and/or can be solved with data) are tackled. This subsequently leads to a dominance of statistical methods and a focus on the status quo at the expense of systematic approaches. It’s vital to critically review and to safeguard the role of data – and in particular the role of data visualisation – so that qualitative approaches – where needed – may flourish and be incorporated in the visualisation.

Recent Publications


Certain Uncertainty – A Geospatial Data Physicalization of Water Stress and Population Density
Kay Schroeder, Jules Sinsel
CHI’23 Workshop 4: Data as a Material for Design: Alternative Narratives, Divergent Pathways, and Future Directions, Hamburg 2023
The Key to the Future – Mapping Sustainably Energy Production
Kay Schroeder, Steffi Kohl, Jules Sinsel
CHI’23 Workshop 10: Dataphysicalization from Theory to practice, Hamburg 2023
Act fast together: Effectively confronting Omicron in Europe
André Calero Valdez, Emil N. Iftekhar, Robert Böhm, Sarah Cuschieri, Thomas Czypionka, Uga Dumpis, Giulia Giordano, Claudia Hanson, Zdenek Hel, Anna Helova, Ilona Kickbusch, Lilian Kojan, Mirjam Kretzschmar, Tyll Krueger, Jenny Krutzinna, Berit Lange, Jeffrey V Lazarus, Helena Machado, Martin McKee, Kai Nagel, Miquel Oliu-Barton, Matjaž Perc, Elena Petelos, Nedyu Popivanov, Bary Pradelski, Barbara Prainsack, Kay Schroeder, Sotirios Tsiodras, Paul Wilmes, Guntram Wolff
BMJ journal 2022
Designing a personalized health dashboard: an interdisciplinary and participatory approach.
Miriam Weijers, Carolien Bastiaens, Frans Feron, Kay Schroeder
in Journal, JMIR – Journal of Medical Internet Research, 2021
Potentiale der Informationsvisualisierung im Datenschutz – eine kommunikationswissenschaftliche Betrachtung
Kay Schroeder
Bookchapter in „Datenrecht in der Digitalisierung“
Erich Schmidt Verlag (2020)
ISBN 978-3-503-18782-9
Towards bridging the gap between Privacy Terms and Humans through Information Visualization
Kay Schroeder, Batoul Ajdadilish, André Calero Valdez
in Journal, PinG (2020)
Live view plaats delict – evaluating techology acceptance and user experience in a instructed reality scenario
Kay Schroeder, Ellen Pijpers
in Study, HDI Lab, 2020